Charity Define, has come to the aid of over 100 dogs and cats by sponsoring 1.6 tons of dog and cat food worth R30 000-00 to the Brakpan SPCA on the East Rand.

According to Charity Define representative Michelle Pretorius, the donation made by Charity Define was in support of the Mr and Miss Walk of Fame 2020 pageant and pet food charity drive. The Mr and Miss Walk of Fame 2020 is a model and charity drive hosted by Younique Model Academy and together with Charity Define decided to take action in sponsoring the food to the Brakpan SPCA animal shelter.

Although the main impetus of Charity Define is to use our network of business partners to create community upliftment to the benefit of all in the community and not only individuals, animal welfare and especially the "RIGHT TO LIFE" is something very close to our own hearts and we could not just simply ignore the plight of the animals

This is the second substantial donation Charity Define has made to animal welfare after coming to the aid of over 450 dogs and cats by sponsoring 3 tons of dog and cat food worth over R50 000-00 to the Wetnose Animal Rescue Centre in Bronkhorstspruit previously.

According to the Brakpan SPCA’s Tamaryn Lombard, whilst donations directly benefit the animals in their area, through a sharing agreement between all SPCA's nationwide, a portion will be used in other, less fortunate areas to benefit animals over a wider area. “We feel sure that you will approve of this outreach initiative and wish to thank you most sincerely for supporting our SPCA and the movement generally.” Says Tamaryn.

Charity Define was established in 2016 in Tiegerpoort Pretoria as a non-profit benevolence organisation set up in memory of Alan du Plessis. The organisation is managed under the auspice of Pretoria based engineering company, Mechanical Rotating Solutions.

The purpose and vision of Charity Define is to engage and partner with like-minded organisations in creating and maintaining goodwill by initiating and executing community upliftment projects within their greater operating footprint. “We aim to achieve our goals by using the expertise, skills, resources and mutual willingness of our industry partners in leaving a legacy at the various projects we aim to undertake.” says Franscois Steenkamp Director of Charity Define.

Charity Define, has come to the aid of over 450 dogs and cats by sponsoring 3 tons of dog and cat food worth over R50 000-00 to the Wetnose Animal Rescue Centre in Bronkhorstspruit.

Charity Define came to the help of Wetnose when reading about the plight of the animals and the dire need for food on social media and decided to take action in sponsoring the food to the animal shelter.

“We made contact with various organisations and found a partner in pet and animal food distributor, Bhenyati Promotions, who supplied the food at a discounted price to Charity Define and also offered to deliver the three tons of food for free to Wetnose.

Although the main impetus of Charity Define is to use our network of business partners to create community upliftment to the benefit of all in the community and not only individuals, animal welfare and especially the "RIGHT TO LIFE" is something very close to our own hearts and we could not just simply ignore the plight of the animals. Upon visiting Wetnose it was clear that a donation of R50 000.00 is a short term solution and we as a charity organisation challenge other organisations to also help and contribute to the welfare of the animals and support Wetnose Animal Rescue Centre’s "RIGHT TO LIFE" policy.”

Opened in 1999 the Wetnose Animal Rescue Centre was registered as a “RIGHT TO LIFE" organisation involved in the rehabilitation of abandoned, neglected and abused animals. “We have always believed that healthy animals should not be killed just because they are unwanted. Finding a loving home and giving a second chance to abandoned, neglected and abused animals is our primary concern” says Debbie Herselman, Managing Director of Wetnose.

“It is impossible to tell how long an abandoned or abused animal will stay with us until they find their forever-home. We are incredibly grateful to Franscois and Charity Define for their generous sponsorship of food for our animals and received the truckload of food with open arms knowing that we can take proper care of our animals for a while longer. To date we have successfully re-homed over 20 500 dogs, 1 700 cats, donkeys, goats, horses, guinea pigs, pigs and rabbits and with the generosity of organisations such as Charity Define we hope to grow this number even further. “says Debbie.

Charity Define was established in 2016 in Pretoria as a non-profit benevolence organisation set up in memory of Alan du Plessis. The organisation is managed under the auspice of Pretoria based engineering company, Mechanical Rotating Solutions.

The purpose and vision of Charity Define is to engage and partner with like-minded organisations in creating and maintaining goodwill by initiating and executing community upliftment projects within their greater operating footprint. “We aim to achieve our goals by using the expertise, skills, resources and mutual willingness of our industry partners in leaving a legacy at the various projects we aim to undertake.” says Franscois.

  Wetnose Adoption Coordinator Melissa Inskip, and Shelley Meistre Marketing Manager